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CEO DATELINE – Zoo association launches endangered species wine club

May 16, 2019
By Walt Williams

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The Association for Zoos and Aquariums has partnered with a wine company to launch two wines whose sales will be used to fund the association’s wildlife conservation program.

The “Wildlife Wine Club” was announced Wednesday with two wines: Sea Turtle Monterey Chardonnay and African Lion Cabernet. All of the net proceeds from wine sales will go to AZA’s Saving Animals from Extinction (SAFE) program, which leverages the resources of member zoos and aquariums to preserve endangered species.

“We are always looking for ways to help people help us save species,” AZA CEO Dan Ashe said in a statement. “Now people can enjoy great wines, support SAFE species, and learn about what AZA members are doing to help save animals from extinction.”

The new wine club is a result of a partnership with Wines That Rock, a company that sells wines labeled with famous entertainment brands, such as Fifty Shades of Grey, The Bachelor and Downtown Abbey.

“We hope to develop a suite of wines that are the perfect complement for people who care about saving endangered species and supporting conservation efforts around the world,” company co-founder Howard Jackowitz said.

The wine club’s website is