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Are associations endangered?

A whole host of modern realities and trends loom over the traditional association business model

May 11, 2018
By William Ehart

Social media. Government inaction. Retiring baby boomers. Artificial intelligence. Industry disruption.

A whole host of modern realities and trends loom over the traditional association business model.

CEOs and other experts interviewed by CEO Update frankly acknowledged a potential existential threat.

“People don’t have to come to you for anything,” observes David Chavern, who is trying to revitalize the $10 million-revenue News Media Alliance. “You have to create the need.”

But the good news is that Chavern and an increasing number of his peers are finding ways to do just that.

Among them: Position the industry and association as solutions to a pressing social need; directly help members succeed in day-to-day business; identify essential services that only members can access; work more effectively to create wins for your members on every battlefield, from Capitol Hill to Silicon Valley; and keep meetings vital.