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Associations deploy get-out-the-vote strategies for midterm elections

With just weeks to go before election day, associations are using voter registration drives and social media hashtags to help drive turnout

I Make America Town Hall 2018 More than 150 employees of farm equipment maker AGCO attended the "I Make America Town Hall Tour" in Jackson, Minn. in May.
Photo: Association of Equipment Manufacturers

Oct. 12, 2018
By James Cullum

With just a few weeks until the midterm elections—and with control of Congress hanging in the balance—associations are letting their members know that the stakes are high.

“This is the most important election of our lifetimes,” said Alex Boian, the political director of the Outdoor Industry Association.