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CEO Update Live: Association chiefs embrace disruption

‘Getting ahead of the curve’ helps build loyalty as members struggle with change

Keenan, McGreevy, Sarasin, Goldberg
From left, Barbara Byrd Keenan, Jim McGreevy, Leslie Sarasin and Bob Goldberg.

June 11, 2018
By William Ehart

Industry disruption should not be feared by association executives but instead seen as an opportunity to lead.

That was the message of four prominent association chiefs at the CEO Update Live: Disruption Forum June 6 at The Willard InterContinental hotel in Washington, D.C. Nearly 90 association executives and others attended.

The four discussed ending trade shows, launching journals, making tech investments and welcoming new industry players.

“This is the new normal,” said Barbara Byrd Keenan, CEO of The Endocrine Society and one of the panelists.

“(We are) helping our members get comfortable with that. This is an opportunity for us to lead our profession.”

That profession—researchers and physicians specializing in hormonal diseases such as diabetes—is dealing with demographic and technological change.