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CEOs share experiences on maximizing trade show returns

Plastics Industry Association boosts quality of attendees by moving to Orlando; IFA uses show to mobilize members for advocacy


Oct. 12, 2018
By William Ehart

A panel discussion featuring four association CEOs amplified the findings of a new report by trade show general contractor T3 Expo and executive recruiting firm Heidrick & Struggles.

The following three challenges were the most commonly cited by association executives, according to the report: