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Making groups matter, grow by raising bar for success

Can leaders learn how to address challenges to the ways associations have functioned for decades? Four new books try to point the way

March 29, 2019
By Martin Berman-Gorvine

The rapid pace of change in today’s highly networked world is threatening the future of many associations that were founded at least in part to help their members network. 

Several consultants who specialize in helping associations have recently published a spate of books on various aspects of how the groups they work with can move with the times, growing and even flourishing despite a challenging environment.


Asking provocatively, “Do you want to survive, or do you want to thrive?” James Meyers takes a high-level strategic view in “Becoming Essential.” Meyers is founder and CEO of Imagination, a Chicago-based content marketing agency. The book is divided into three sections under the headings of disruption, relevance and transformation.