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The Millennial Wave

Associations must use purpose, culture to keep young talent


June 11, 2018
By Lori Sharn

Associations would seem to have a leg up when it comes to attracting millennial employees. This generation, according to research, wants to be inspired by meaningful work, and associations are mission-driven organizations.

But the reality is often different. Many CEOs find themselves challenged by recruiting, managing and retaining millennial staff.

“You can’t twirl your arms without coming across a news story about millennials in the workplace,” said Paul Bellantone, CEO of Promotional Products Association International. “It came to a point where we needed to not just acknowledge it, but respond to it in meaningful ways.”