Rebuilding website to help members promote themselves reversed negative trends at Society for Experiential Graphic Design
March 15, 2019
By Martin Berman-Gorvine
When Clive Roux became CEO of the Society for Experiential Graphic Design in December 2012, he faced a daunting challenge. The group was nearly broke and losing members, and the members who remained were aging.
I knew we needed to make changes the membership would see immediately,” he said.
The answer to survival and revival came through SEGD’s most valuable asset: the website.