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TechKNOWLEDGEy—Top 5 drivers of digital disruption in the association space

Second in a yearlong series focused on how association leaders can identify, engage and channel disruption to benefit their groups

May 10, 2019
By Scott Klososky

The definition of disruption is “a disturbance or problems which interrupt an event, activity or process.” Its synonyms include words like disorder, upsetting, unsettling and confusion. In this manner it has a negative connotation.

Yet, disruption in the landscape of associations and other organizations can create a rich opportunity field. This is especially true of digital disruption, as history has revealed. The Digital Transformation giveth and taketh away, depending on how clever the leaders.

It is undeniable that technology has, and will, drive disruption in the association space. It may be argued that one of the most important aspects of association leadership in the next decade will be the ability to navigate digital disruption.

To make wise and forward-looking decisions, association leaders must have clarity on the five biggest disrupters they will be dealing with. Understanding the impacts on the game provides a foundation to build a winning plan. Ignorance will cause certain failure.