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Profile: Bill Novelli, AARP

With 35 million members and close to a billion dollar budget, AARP is everywhere from lobbying to insurance. At the helm of this behemoth for the last six years is Bill Novelli, an activist, a pioneer of social marketing, and co-founder of the well-known PR firm Porter Novelli.

Profile: Leslie Sarasin, American Frozen Food Institute

A passion for advocacy and working on behalf of the industry keeps Leslie Sarasin, president and CEO of the American Frozen Food Institute, driven, along with memberships and roles on more than a dozen foundation boards and in the association community.

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