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Weighing benefits and costs, associations turn page on chapter ties

Some associations are finding solutions that preserve the ear-to-the-ground benefits of chapters while ensuring consistency of operational standards and branding. “The chapter model by and large was designed in the 20th century. ... Expectations have changed and capacities have changed,” said consultant Peter Houstle of Mariner Management & Marketing.

Executives sought to evolve as their groups’ needs changed

Three CEOs said shifts in job responsibilities needed buy-in from boards and faith in staff to handle day-to-day duties. “I had to spend a lot of time doing management, which is different than leadership,” said Justin Draeger, CEO of the National Association of Student Financial Aid Administers. “All of that required some direct interaction and intervention that probably isn’t ideal when you are trying to think of big-picture strategy.”


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