Associations launch virtual platforms to let members connect to buyers of their products.
Popular figures on Instagram, TikTok, YouTube and other apps promote cleanliness and safety for American Cleaning Institute. “We want people, obviously, to have positive thoughts about cleaning, cleaning products and cleaning practices,” says ACI’s Brian Sansoni. “And we love working with these influencers. It helps us be more effective communicators.”
O’Loughlin led ADA from turnaround to smooth transition
Retiring leader of American Dental Association says clarifying mission, establishing core values for decision-making were critical to success.
Publishing groups take novel approach to health coverage
Partnership of 10 associations refers members to ‘concierge’ service for insurance; participants earn payments for marketing efforts.
ASLA seeks STEM designation for landscape architecture
Effort comes amid policy battles over licensing in multiple states and as group highlights profession’s role in environmental stewardship.