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CEO DATELINE – Consumer Technology Association scraps Asia trade show

July 14, 2020
By Walt Williams

The Consumer Technology Association will no longer host a trade show in Singapore, saying it will instead focus on other events due to changing market conditions because of the COVID-19 pandemic.

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CTA announced in March it was canceling its CES Asia 2020 trade show because of the pandemic. In a recent update on its website, the association said it is now canceling the event “going forward” to focus on other programs.

CTA said it has enjoyed growth in CES Asia since first launching the event in 2015. Still, the group said it also evaluates its events “in light of the changing needs of our industry and the priorities of our members and exhibitors.”

“Given the pandemic, the economy and our visible role as an American trade association, we have decided to focus on other CES related programs and serving the interests of our industry and how innovation can make all of us healthier, safer and better,” the association said.

CES holds several events throughout the year, although many have been canceled or transformed into virtual events because of the pandemic. The association’s largest event is CES, which is currently scheduled to be held in January 2021 in Las Vegas.

CTA is moving forward with CES as an in-person gathering but with medical precautions in place. However, at least one other association event scheduled for January—the National Retail Federation’s Big Show—was pushed back due to uncertainty about whether the virus would be sufficiently contained by then. NRF will instead hold a virtual event in January with an in-person event in June.