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CEO DATELINE – Merged financial security groups debut new brand

Sept. 16, 2020
By Walt Williams

More than a year after they announced their upcoming merger, the Association for Advanced Life Underwriting and GAMA International have unveiled a new name for their now-single association: Finseca.

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Finseca officially debuted Wednesday with the sole focus “to serve the leaders and financial security professionals working to protect the dreams and promote the prosperity of the American people,” the group said in a statement. Former AALU CEO Marc Cadin is CEO of the merged association. Former GAMA CEO Bonnie Godsman is president.

“Everyone can benefit from conversations about money and having someone to turn to for personalized planning and advice,” Cadin said. “Today’s launch of Finseca is the first step on a journey make our profession into a beacon for American financial and retirement security—and I see incredible opportunities ahead.”

AALU was a $12 million-revenue association representing financial professionals who provide life insurance and annuity products used in retirement planning to individuals, families and businesses. GAMA was a $5.2 million-revenue group providing professional development services. The groups announced in August 2019 that they planned to join together although they hesitated using the word “merger” because they said the goal was to create something entirely new. In February, GAMA and AALU members voted to dissolve their respective associations and form a new organization and governing body.

Finseca is based on Washington, D.C., according to its website.