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CEO DATELINE – National Grocers Association unveils new logo and messaging

By Lori Sharn
May 20, 2021

The National Grocers Association announced its first rebranding since the trade group was formed in 1982, with messaging that stresses independent grocers as “cornerstones of communities.” The rebranding includes a new logo and a tag line: “At the Heart of the Community.”

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“NGA’s new logo and imagery, and updated messaging, deliver a fresh look and reinforces our mission: to ensure independent, community-focused retailers and wholesalers have the opportunity to succeed and better serve consumers through our policies, advocacy, programs and services,” NGA CEO Greg Ferrara said in a news statement.

The more contemporary logo and graphic elements, in shades of red and blue, were created by Alexandria, Va.-based branding and marketing agency Grafik. A task force of NGA-member companies provided input.

Also rebranding: the National Protein and Food Distributors Association. The group—formerly known as the National Poultry and Food Distributors Association—announced a name change in March. The new logo was designed with the help of Lumen Creative, a marketing agency based in Boise, Idaho. 


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