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ASHA aims to increase diversity by marketing to young men

Group also hopes to attract under-represented racial and ethnic groups and bilingual service providers to speech and hearing professions

Deal-Williams
Deal-Williams

Nov. 20, 2020
By Kathryn Walson

Visitors to hearingandspeechcareers.org may notice that it features mostly young men from diverse groups. One man in the website’s main video describes how his experience as an Army helicopter pilot led him to become an Army audiologist. He talks about the field’s focus on technology—for instance, hearing aids that connect to iPhones. And he mentions that audiology pays well.

The male-majority microsite is intentional for an association in which 95.5% of its members are women—mostly middle-aged white women. The American Speech-Language-Hearing Association has increased its efforts in recent years to attract men to speech-language pathology and audiology, said Vicki Deal-Williams, ASHA’s chief staff officer for multicultural affairs.