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B2B marketplaces help groups stay relevant in online world

Associations launch virtual platforms to let members connect to buyers of their products; efforts seen as enhancing in-person offerings

IHA's Connect COMMERCE marketplaceThe International Housewares Association's Connect COMMERCE marketplace helps connect members with customers for their products.
Photo: IHA

Oct. 8, 2021
By Walt Williams

More than a year of COVID-19-related trade show cancellations has convinced some associations they must provide companies a way to connect and make deals virtually.