Associations launch virtual platforms to let members connect to buyers of their products; efforts seen as enhancing in-person offerings
The International Housewares Association's Connect COMMERCE marketplace helps connect members with customers for their products.
Oct. 8, 2021
By Walt Williams
More than a year of COVID-19-related trade show cancellations has convinced some associations they must provide companies a way to connect and make deals virtually.
What to consider before making a marketplace