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Blue Cross Blue Shield group taps Keck to succeed Serota

Current CEO of Rhode Island member company, she will be first woman BCBSA leader; she sees role in fighting racial inequity


Oct. 9, 2020
By William Ehart

The $606 million-revenue Blue Cross Blue Shield Association has announced that Kim Keck will become president and CEO effective Jan. 4. She will succeed Scott Serota, who is retiring after leading the Chicago-based group since 2000.

Keck, currently CEO of member company Blue Cross & Blue Shield of Rhode Island, will be the first woman to lead the organization since its founding four decades ago, the group said in a statement. She sits on the BCBSA board.

“Having served on the (board) together, I know Kim to be a proven leader with a keen ability to continue to drive the change and momentum needed to lead the association through the unprecedented challenges health care faces today,” said Board Chair David Holmberg.