Texas native sees advocacy and product promotion as two sides of the same coin in today’s challenging environment for beef industry
Sept. 27, 2019
By Martin Berman-Gorvine
Longtime chief lobbyist Colin Woodall is stepping up—and packing his bags—to take on a new role as CEO of the National Cattlemen’s Beef Association. Woodall was NCBA’s senior vice president of government affairs. He will move to Colorado to work at NCBA’s headquarters near Denver.
“I think my background in the industry, my knowledge of the issues, and then the track record that I have had for the past 15 years in Washington, D.C., the last 10 of them heading the D.C. office, was very helpful in putting me at the top of the list for the selection” for the CEO job, Woodall told CEO Update.