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Digital offerings boost association media revenue, stability

Many groups rely on print to reach audiences and generate revenue but have also expanded their portfolios during the pandemic

April 30, 2021
By Walt Williams

The COVID-19 pandemic has taken a huge toll on newspapers and other media outlets, but the effects on the association media ecosystem have been mixed: Some groups found opportunities by providing members career advice and news about the impact of the crisis on their industries, according to association media professionals contacted by CEO Update.

Associations produce a wide array of media content, including magazines, newsletters, scientific and medical journals, podcasts and online videos. Business models vary, with some media content coming as a perk of membership and other content expected to drive much-needed nondues revenue through advertisements, sponsorships and paid subscriptions.