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Division of duties: Association splits roles of CEO, president

There can be many reasons for having a president as the number-two staffer, but it’s still a rare occurrence in the association world

Bowers
Bowers

April 2, 2021
By Kathryn Walson and Lori Sharn

Ford Bowers did something recently that’s unusual for an association leader. He split his role and his title at PRINTING United Alliance, keeping the rank of CEO but designating another staffer to be president.

Bowers said sharing the role “made a lot of sense” because the Alliance has grown so much in recent years. Bowers was CEO of the Fairfax, Va.-based Specialty Graphics Imaging Association before its 2020 merger with Printing Industries of America and subsequent rebranding as PRINTING United Alliance.

Bowers said SGIA had about 32 employees when he started there in 2016.