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Helping members with creative strategies for doing business

Brewers, tortilla makers and other groups identify needs and attempt to make connections with customers, retailers and other members


May 8, 2020
By Kathryn Walson

Despite revenue losses, layoffs and an uncertain future for associations and their industries, groups are launching innovative initiatives to try to meet members’ needs, including matching their products or resources with retailers and customers.

The craft brewing industry, which employs about 160,000 people in the United States, is facing an “existential crisis,” Brewers Association CEO Bob Pease said. Most small and independent breweries said they can stay in business for a maximum of three months with statewide shutdown orders in place, according to an April survey of members.

The Boulder, Colo.-based association has also been hit hard financially; it recently laid off nearly one-fourth of its staff and reduced managers’ salaries.