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Lessons learned from retooling member and dues models

Three associations share their experiences from switching up qualifications for membership and what they pay for products, services

Aug. 28, 2020
By Walt Williams

The fragrance industry is evolving fast, and for the Fragrance Creators Association, that meant taking a hard look at who it represents and whether it had the resources needed to do its job.

FCA in July debuted a new membership structure that would elevate manufacturers of finished fragrance products from “associate” members to “active” members. The shift will be accompanied by a new dues structure, although the group has yet to roll that out and is keeping mum on any changes for now.

The decision was prompted by understanding that to advance the industry’s mission, “we needed to work across the fragrance value chain while continuing our mission of listening, respecting, and engaging all stakeholders,” FCA CEO Farah Ahmed said.

“So, in short, it was understanding the landscape, understanding the need and being responsive to it,” she said.