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Meeting planners acquire new skills to thrive in digital world

Associations meet demand for online meeting expertise; the key to hosting a successful digital event is making it nothing like in-person event

Van Deventer
Van Deventer

Sept. 11, 2020
By Kathryn Walson

When PCMA’s Digital Event Strategist certification course kept selling out this spring and summer, the association made the course available continuously to meet the surge in demand.

Meeting Professionals International launched its Virtual Event and Meeting Management certificate program in April in partnership with the Event Leadership Institute. Hundreds of registrants signed up for the three six-week courses held so far, according to Jessie States, director of MPI Academy. MPI also recently launched the Pandemic Meeting & Event certificate course on managing COVID-19 risks at live events.