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New on board: Pérez leads turnaround at college admissions group

 Cutting staff, creating programming put NACAC back on 'financially sustainable path'


March 30, 2021
By Kathryn Walson

After leaving academia for the association world, Angel B. Pérez quickly realized that leading the National Association for College Admission Counseling would require a business frame of mind.

“What are the revenue models going to be? What are the new products and services? What is the business development side of the house going to do?” Pérez said.

“For me, that’s where the biggest learning has been, and where I’m most excited to learn something totally new. I didn’t think of it that way before I arrived—that you’re running this large, complex, multimillion-dollar nonprofit business.”

When Pérez took the helm at the Arlington, Va.-based association last summer, he succeeded Joyce Smith, who retired after three decades at NACAC, including more than 23 years as CEO. Pérez worked in higher education for 22 years, most recently as vice president for enrollment and student success at Trinity College in Connecticut.