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Pandemic forces groups to rethink educational offerings

With face-to-face instruction on hold, associations with existing online learning content are in best position to move forward

May 8, 2020
By Walt Williams

One in five U.S. workers have lost their jobs since the beginning of the COVID-19 pandemic, according to the latest Labor Department figures, and as the unemployed seek to reenter the workforce, some may brush up their skills by turning to education programs offered by associations.

Educational offerings could be a bright spot for associations that have seen other sources of revenue shrivel in recent months. Still, COVID-19 is hitting education programs as well, with some groups having tied their offerings to now-canceled meetings and others having long relied on physical classrooms for instruction and testing. The groups whose programs have best endured the pandemic are those with robust online options.