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Rebuilding leisure travel to get business events back on track

Association ‘Let’s Go There’ campaign aims to get people thinking about traveling for fun, with plans to pivot to meetings and events


Oct. 9, 2020
By Walt Williams

Travel industry associations want to get Americans moving again, saying that if leisure travel picks up, then business travel is likely to follow.

The “Let’s Go There” campaign was launched in early September by the U.S. Travel Association to encourage Americans to start planning their next trip, with the group pointing to research showing that planning for vacations and other leisure travel improves people’s moods. Multiple businesses and associations have joined the effort, including ASAE, the American Resort Development Association and the U.S. Chamber of Commerce.