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Rising advocacy needs likely to spur dues shift at Argentum

Senior living facilities group sees growing federal lobbying requirements because of pandemic; spending may be tripled or quadrupled


March 19, 2021
By William Ehart

When James Balda became CEO of ALFA—The Assisted Living Federation of America in 2015, he made some key changes. The group rebranded as Argentum, but more fundamentally, Balda led dramatic growth in Argentum’s conference revenues and also rethought the collection of association dues.

“Our dues structure was a little imbalanced, in that we relied on a few of our larger providers for a disproportionate share of our dues,” Balda told CEO Update. “Plus, our state organizations needed additional financial support from those same companies. So we restructured, brought our dues way down and offset that decline with nondues revenue from events and advertising.”