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Shotwell questions everything as group redraws roadmap

Workforce mobility association CEO cut staff to focus on membership and certifications; reassesses strategic plan adopted in 2019  


Nov. 6, 2020
By Kathryn Walson

Lynn Shotwell had planned on taking three weeks off before starting as CEO of Worldwide ERC on March 30. But like everything else, the pandemic upended those plans.

“I jumped in to start working even before I officially started,” she said. “There had to be a decision made about our May conference,” which went digital. “And then there was a lot going on with advocacy … (and) opportunities to get PPP loans and all sorts of relief that were really relevant to our industry.

“In some cases, I was a silent participant in phone calls, but I at least was there so that I could (step) into the role and be ready to hit the ground running.”