As meeting planners proceed on multiple tracks, observers say lessons learned in virtual environment may forever change in-person meetings
Sarah Arth of BIO, left, and David DuBois of IAEE
June 19, 2020
By William Ehart
No one knows for sure what face-to-face meetings and exhibitions will look like in the near future, when they will resume, or how the economics of fewer attendees will work.
Virtual is real, and here to stay
But associations that have been forced to pivot to virtual events are learning valuable lessons that they can apply to live meetings. Get used to the term hybrid—more and more events will combine both in-person and virtual elements, experts say.