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Strategies for keeping top staff share one essential quality

Whether it’s more pay, professional development, networking or simply recognition, experts say the common element is R-E-S-P-E-C-T

Lopez Kunz
Lopez Kunz

Oct. 9, 2020
By William Ehart

The key to retaining your top talent is respect.

That quality came to the fore as CEO Update interviewed association leaders and other experts on the topic.

Respect for peoples’ time and for the demands they face on the home front during the pandemic. Respect for the different ways each individual wants to rewarded. The respect of recognition. And the ultimate respect of personally providing mentorship and even access to your own professional network.

Barbara Lopez Kunz, CEO of the Drug Information Association since 2013, manages 55 employees in offices around the world, with nine direct reports. But her senior executive team numbers only seven. The other two are director-level staff to whom Kunz has given special roles.

“They’re people who are up-and-comers, high-potential people who I mentor,” Lopez Kunz said. “I have one example of an individual in one of our offices, who just blew me away with what she was doing. And so I promoted her, I made her a director, I gave her broader responsibility geographically.