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Strengthening culture for a hybrid office in the year ahead

Partially remote workplace is here to stay but constantly evolving; requires frequent assessments and course corrections to improve it


Nov. 19, 2021
By Kathryn Walson

For Craig Purser, CEO of the National Beer Wholesalers Association, the biggest challenge of a hybrid workplace has been overcoming his own bias against working from home. Purser reports to NBWA’s Alexandria, Va., office most days. He still has moments when an idea pops into his head and he looks around and thinks, “Where is everybody?”

“I hate this ... but I’ve gotten to where I respect it. And I actually think that it matches the times,” Purser said. Most of NBWA’s 25 staff come into the office at least three days a week.

“For me, being present is a big part of my job. But that’s not the case for everybody. And that’s OK,” he said, adding that the important thing for him is to be "even-handed and fair and consistent.”

“You do what works for you and helps you be most productive,” he said.