Panelists say association technology professions must demonstrate how their recommendations will affect groups’ bottom lines
Dec. 13, 2019
By Walt Williams
Technology professionals are itching for a seat at the C-suite table, but they acknowledge there remains a lot of work in convincing others that they are there to advance the association’s business strategy, not fix the computers.
“I’ve sat in plenty of meetings where the projector goes dark and every head whips to me,” said Todd Tolbert, chief digital strategy officer for ASIS International.
Tolbert was one of four panelists who participated in a discussion about bringing tech experience to the association C-suite at ASAE’s Technology Exposition Conference, held Dec. 3-4 in Washington, D.C. The panel was organized and moderated by Heidi Weber, executive director of the Alpha Omega International Dental Fraternity.