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Using influencers to sway consumers, boost industry message

Popular figures on Instagram, TikTok, YouTube and other apps promote cleanliness and safety for American Cleaning Institute

Influencers3Speaking of clean: Yale football player Mason Schipp promotes ACI’s ‘Class of Clean’ toolkit for college students on TikTok, while the children of YouTubers Dustin Smith and Burton Buffaloe help clean up the family’s kitchen.