You are here


Personal care CEO eyes regulatory fights here and abroad


Lezlee Westine reflects on her first year on the job, drawing on tech innovation as her industry faces challenges in the U.S. and overseas.

September 3, 2010

When Lezlee Westine joined the Personal Care Products Council last year, her leadership sensibility had been framed by the years she spent working with Silicon Valley executives and venture capitalists at technology trade group TechNet. There, she drew on the “aggressive bipartisanship” and innovation that were mainstays among members and out-of-the-box thinking that was the norm.

Though the issues and timbre of her membership are different at the Council—she’s traded Apple and eBay for Avon and Procter & Gamble—Westine says the nature of the work hasn’t changed much and she’s been quick to embrace her new industry. When she was interviewing for the position, she told the search committee, “I put on 23 personal care products in the morning before I get on my BlackBerry.”