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Mark Graham

How to benchmark your pay using the Salary Guide

Executive compensation in associations and nonprofits is influenced by five major organizational characteristics: size, industry, membership type, activity and location. To benchmark compensation accurately requires identifying similar groups based on those critical, linked characteristics.

CEO Update’s 2022 Salary Guide is the only resource putting powerful benchmarking tools in your own hands by reporting actual salaries of more than 8,000 executives in associations and nonprofits as well as revealing the financial details of organizations, which can help build a list of comparable organizations.

New for this year, the 500-page Guide includes even more research, including new analysis on the frequency and amounts of bonus pay and deferred pay, and the Guide introduces a fourth data point to evaluate total compensation packages, the combination of base, bonus and deferred pay.
While no two groups are exactly alike, building a list of comparables to benchmark executive compensation requires finding other groups that share similar structural and financial characteristics.

The most accurate dataset will include 15 to 20 organizations of similar size (by revenue), representing similar industries with the same membership type (individual or corporate), that share similar priorities (advocacy, education, meetings, public policy) and are located in the same geographic region.

Order the new 2022 Salary Guide

An explanation of the five organizational characteristics with the greatest influence on executive compensation:

An organization’s size—measured by revenue—is the biggest contributor to executive pay. The larger and more complex the organization, the bigger the paycheck. Comparable organizations should be within +/- 20 percent of your group’s revenue.

For the best benchmarking results, identify organizations representing similar industries or professions in the same sector. If the dataset is too small, look to different industries or professions, if they have similar goals or organizational priorities.

Associations fall into two categories: trade associations and professional societies. Executive pay in standard-setting groups is more closely aligned with those in professional societies. As a general rule, trade groups tend to pay better than professional societies. When benchmarking pay, it’s advisable to compare only similar types of associations.

What does the association do for the industry or profession, such as standard setting, advocacy, continuing education or acting as the public face for the industry? Of course, many associations have multiple activities, but when benchmarking compensation, find organizations involved in similar activities with similar emphasis in those activities.

Cost of living differences across the U.S. do influence pay, but the Washington, D.C. region does have two special circumstances that move compensation even higher. The concentration of associations in the D.C. metro region drives up competition for talented executives. Also, a Capitol-area location usually means the organization is involved in advocacy or public policy in some way, which also significantly influences pay.

Where does your salary fit in with the dataset?
Once a dataset has been created of similar organizations, it’s not enough to find just the median or average in that dataset. Thoughtful consideration should be given to the level at which executive pay should fall in line with the dataset. Should pay be right in the middle? A bit higher than the median? Or at the 75th percentile?

This is a question that can only be answered by the executive and the organization, but there are salient factors to be considered:

— The executive’s contribution toward the association’s goals.
— The organization’s vision for the next five or ten years.
— The importance of continuity and retention of leadership in the organization.
(For instance, if an organization chooses to pay its executive in the middle of a pay range of similar groups, that executive may be lured away for a higher compensation package.

CEO Update can benchmark your pay for you.  
CEO Update’s Customized Salary Report can provide you and your organization a detailed report on comparable CEO pay at similar organizations. Please contact Mark Graham at for more details.

CEO Update’s Annual Salary Guide

The Salary Guide is the only resource for association and nonprofit executives that provides actual salary data of thousands of CEOs and senior staffers to put you in control of creating your very own compensation analysis. Order the Salary Guide

CEO Update’s Salary Guide reports the actual pay details for more than 8,000 executives in associations nonprofits, not medians or averages. Learn how to benchmark you salary

Each record of the more than 2,100 organizations in this Guide includes CEO compensation figures and compensation for up to five senior staffers.  CEO pay details include take-home pay, base pay, bonuses, and other compensation, which is usually the result of retirement or severance payouts. The Guide also identifies deferred compensation and the value of nontaxable benefits.  See a sample page

The top salary guide in the association and nonprofit community is even better for 2020.  

  • A fourth new salary benchmark is introduced, the combination of base, bonus and deferred compensation, which represented the total annual compensation package. 
  • Seven-year salary trends
  • More analysis on bonus pay by organization type and size.
  • Major association activities are now reported to assist in the benchmarking process.
  • More accurate data on annual revenue by including revenue from affiliates
  • And of course the latest pay details of more than 9,000 executives

The Guide looks at national associations and nonprofits with at least $1.7 million in revenue.  See a full list of organizations included in the Guide

The Guide includes take-home pay details for more than 6,000 senior staffers, from CFOs to chief government affairs officers. See a sample page or see sample charts  

Critical to any compensation benchmarking is identifying comparable organizations, based on size, location, type, sector and activity.  The 2022 Salary Guide provides all this information so you can easily identify associations and nonprofits that are similiar to your own.  The Guide is divided into 12 sectors and provides an analysis of pay trends of each sector. See a sample page

The 2022 Salary Guide is the comprehensive tool to benchmark your own compensation.

Order the 2022 Salary Guide