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ALA 2020


The Association Leadership Awards, now in its seventh year, is the culmination of an independent and rigorous process to recognize excellence in trade associations and professional societies. Nominations came to CEO Update from every corner of the association space in response to a widespread call for candidates. 

The nomination process yielded highly detailed submissions, keyed to clearly defined association leadership criteria. 

A slate of finalists were forwarded to an independent panel, who made the final selection. The panel, selected by CEO Update, consisted of representatives from association search firms, former association CEOs, previous honorees and attorneys who represent associations. CEO Update appointed a knowledgeable and independent group of individuals with decades of experience in the association community to choose the winners of this award.  


Steve Anderson, CEO, National Association of Chain Drug Stores
Julian Ha, Partner, Heidrick & Struggles  
Art Herold, 
Partner, Webster, Chamberlain & Bean

Leslie Hortum, Managing Partner, Washington D.C., Spencer Stuart
Peter Larkin, former President and CEO, National Grocers Association
Lorraine Lavet, Sector Leader, Associations, Korn Ferry
Chris McEntee, former Executive Director, American Geophysical Union
Susan Neely, CEO, American Council of Life Insurers
Susan Robertson, President and CEO, ASAE
Stephanie Tomasso, Association Practice Leader, Russell Reynolds Associates
Jade West, Senior Vice President, National Association of Wholesaler-Distributors
Jim Zaniello, President, Vetted Solutions

Winners of the 2020 Association Leadership Awards

  2020 WinnersTrade Association CEO - Matthew Shay, National Retail Federation
Professional Society CEO - Michelle Mason Association Forum
Association Lobbyist - Kevin Keane, American Beverage Association