A new association will represent companies that produce beer, wine and other adult beverages, but without the alcohol.
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The Adult Non-alcoholic Beverage Association “advocates, educates and brings together producers and industry stakeholders to share ideas and resources, drive innovation and collaborate to grow the adult non-alcoholic beverage ecosystem,” the organization says on its website, which lists 51 member companies.
“The Adult Non-Alcoholic Beverage Association seeks to promote, protect, and grow the non-alcoholic beverage industry by providing a central voice that serves our members as well as raises awareness of the overall industry,” ANBA CEO Marcos Salazar said. “This is an exciting time for adult non-alcoholic beverage manufacturers, and we are ready to provide support and fuel further consumer growth.”
Salazar is founder and co-CEO of Be Social Change, a membership community dedicated to helping people build lives and careers of social impact. He is also the founder of For All Drinks, a media and events company that promotes non-alcoholic drinks.
The association plans to provide opportunities for industry education and networking as well as advocacy.
“Creating ANBA is a critical step for the adult non-alcoholic beverage industry because no one company can shape a vibrant, forward-thinking industry alone,” said Bill Shufelt, ANBA board chair and Athletic Brewing co-founder. “The industry has an incredible opportunity to not only grow the marketplace, but ensure that all adult non-alcoholic beverages offer quality experiences and meet industry standards.”