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Crises can give leaders, groups opportunities to rise to challenge

Longtime CEOs say top executives must convey positivity and be open to giving staff the flexibility they need to deliver solutions

Kaitz and WienerKaitz, left, and Wiener

March 27, 2020
By Walt Williams

Associations are facing possibly the greatest economic disruption since the Great Depression, and both staff and members are looking to top executives for guidance and leadership. That is not a cause for panic, according to CEOs who have led associations through past crises. The best strategies for dealing with such times are learning to live with uncertainty, being transparent about the challenges ahead, and giving staff the chance to flex their creative muscles in solving problems the association is facing.