The banking industry is fighting consumer scams with humor in a new six-spot ad and social campaign from the American Bankers Association.

The #BanksNeverAskThat campaign kicked off this month, which is National Cybersecurity Awareness Month.

The video spots feature actors in various silly situations getting phishing calls and texts seeking personal information like passwords and pin numbers and a mother's maiden name.

"Do you prefer boxers or briefs? Do you believe in aliens?!," one of the campaign's animated GIFs asks social media users, according to an ABA statement. "Banks would never ask you these questions. Here's another question a real bank would never ask: We've spotted some unusual activity on your account, can you please verify your username and password?"

"This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers," ABA CEO Rob Nichols said in a news statement. "With the help of banks from across the nation, we're turning the tables on the bad guys by empowering consumers with the tools they need to spot bogus bank communications."

ABA says it is the largest consumer protection campaign in its history, and has 1,500 participating banks, which will display the spots on premises and social media. ABA also has created the BanksNeverAskThat.com website for the campaign.

"Phishing scams are getting more and more sophisticated, and this campaign will help consumers stay a step ahead of the scammers," said Paul Benda, ABA senior vice president for risk and cybersecurity policy. "The fact that the message is delivered with a little humor makes it that much more compelling."

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